Innovation

Innovation & Digital transformation at Hopscotch: Artificial Intelligence serving relational capital.

In a rapidly evolving communication landscape, Hopscotch positions itself at the forefront of digital transformation and artificial intelligence.

Our team, composed of multidisciplinary experts (Head of Research, Data Analysts, Developers, UX Specialists, and Strategic Planners), supports this transition by turning technological challenges into strategic opportunities for our clients and collaborators. The Innovation and Digital Transformation team aims to assist all Hopscotch departments in understanding the profound changes shaping our professions.

Its mission is structured around five key pillars:

Continuously explore the market landscape and emerging technologies.
Educate our internal audiences and clients on the responsible and reasonable use of digital tools and the implications of artificial intelligence.
Develop internal AI-augmented solutions to enhance our efficiency.
Offer innovative and distinguishing services and solutions to our clients.
Promote responsibility and compliance in accordance with GDPR, the AI Act, and our commitment to Relational Capital.

For further information, please contact our teams.

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Hopscotch exceeds standards by developing advanced architectures and reasoning frameworks that enable the resolution of complex queries.

Integrating AI at the core of our processes

Analyzing and interrogating our data through AI

GEO Radar, an innovative “Generative Engine Optimization” tool designed to analyze how large language models such as GPT, Claude, or Gemini reference, recommend brands, or perceive their competitors.

Develop new methodologies offering key performance indicators

…focused on the relationships that a brand, company, or organization creates with its stakeholders; notably, we produce a Relational Capital Indicator: a visualization and scoring tool for relational capital, complemented by personalized action recommendations generated by artificial intelligence.

Develop a sovereign solution

To address confidentiality challenges, the group offers a 100% European AI solution based on Mistral AI and hosted within Europe.

Use AI ethically

We have established an ethical charter aligned with the European AI Act and communication industry standards to govern the use of technologies within the group.

Hopscotch AI Charter

Ensure AI is an opportunity for all

Continuing our employee training initiatives, we have created within the agency Heaven the Sublime AI School, an internal AI learning institution dedicated to interns and apprentices, aimed at enhancing youth employability in a labor market transformed by generative artificial intelligence.