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L'Aéro Recrute & Paris Air Lab
Gifas
We supported GIFAS in structuring and enhancing its employer brand, serving the entire aerospace sector in a context of rapidly growing recruitment needs.
Design and rollout of a 360° campaign, owned, paid, and earned, “L’Aéro Recrute”:
Website:
Content creation:
campaign film, web series “The Faces of Aerospace”
Digital strategy:
creation and editorialization of Instagram and LinkedIn accounts
Media relations:
messaging platform, placement in generalist and specialist media, regional learning expeditions, media training
Strategic and relational communication:
Creation and management of a pool of ambassadors, business leaders, and talents to act as campaign spokespersons
Event:
Design and rollout of dedicated events during the Paris Air Show
Communication Grand Prix - Bronze
Employer Branding
106
medias appearances
130
companies participating in the l'Aéro Recrute program
67,000
visitors to the campaign website
A event designed as a true showcase for the industry and a key feature at the heart of the Paris Air Show, inviting visitors to discover the many facets of aerospace innovation: Paris Air Lab
Set design:
staged 7-step experience, visitors were invited to understand, experiment with, and embrace the key phases that drive innovation in aerospace.
Press relation;
The central stage of the Paris Air Lab hosted a week-long program of diverse formats, designed to foster dialogue between decision-makers, experts, talents, and the general public around the major challenges of tomorrow’s aeronautics.
