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the competition and participating players
McDonald's eLeague 1
Professional Football League
Since 2016, we have developed the esports program of the Ligue de Football Professionnel and have served as the delegated producer of the competition.
Managing
Broadcasting
McDonald’s eLigue 1 with two shows per week on Twitch throughout the season.
Brand content
on proprietary networks
This strategy of diversifying the sport has helped professionalize eFootball in France, offering increased visibility for Ligue 1 clubs and genuine engagement with fans.
The growth of eLigue 1 McDonald’s demonstrates the effectiveness of the actions implemented.
24,5 million
impressions
5,1 million
views
36,000
peak audience during a match
