Memorun: The race against forgetting

France Alzheimer

Events Branding Institutional Digital & Influence Sport

We initiated the Mémorun, a race for which 100% of the proceeds were donated to France Alzheimer et maladies apparentées to support research.
Held over two days, the event took place on the Esplanade Saint-Louis in the Bois de Vincennes and was sponsored by Marie-José Pérec.

Mémorun offers four race formats: a children's race, a 1 km walk, and 5 km and 10 km races.

We designed a strong visual identity and applied it to a variety of communication media, such as signage and all promotional materials.
The agency manages the logistics of the event and the village, as well as the brand’s entire digital presence and social media content.

4,000

participants

renowned athletes