For each rights holder, tailor-made support plans have been developed, including a commercial and marketing strategy specific to the naming.
- The creation of new, impactful names promotes brand recognition and visibility. For example, the name change of the first division basketball competition to Jeep ÉLITE was voted “Namer of the Year 2020” by Sporsora.
- Naming partnerships enable competitions to increase their visibility and optimize their brand image, while ensuring a significant return on investment for the namer.
