On Location, the official hospitality provider for the Paris 2024 Olympic and Paralympic Games, wanted meaningful feature placements (esp. with broadcast) in top-tier business outlets that would showcase the company’s Olympic offerings.
On Location, launched their first-of-its-kind hospitality platform for the Olympic and Paralympic Games in Paris. However, they weren’t able to share specific details on sales or data, details that were requested repeatedly by journalists in order to write a story.
A story about On Location hospitality packages is too commercial to be covered by a major business publications.
Instead, we created a broader story using the trends our client could speak to, specifically, sports tourism, a booming industry that was little-discussed.
We offered President and CEO of On Location, Paul Caine as a source, and were able to secure two broadcast segments with Yahoo Finance and Fox Business, a podcast interview with Bloomberg Business of Sports, a placement in CNN Business as well as a feature piece in Forbes detailing the activations that On Location is doing at the Super Bowl, World Cup and the Olympics.
