Rhône in White

Rhône Valley Vineyards

Activation Food & Beverage

The Rhône Valley, renowned for its red wines, aims to promote its white wines to professionals as a must-know reference.

We organized an immersive experience "The Vineyards of the Rhône Valley Roll Out the White Carpet."

An open tasting showcasing the freshness, liveliness, fruitiness, and roundness of white wines, guided by expert sommeliers.

A pop-up bistro, ‘Le Verre Blanc,’ allowed two specialists to share their passion and explain the diversity of regional white wines, and the day concluded with a white-themed evening featuring a DJ, a cocktail bar, and a photo booth.
A teaser had been released in the local media to promote the event.

110

participants

100

wines tasted

interviews in top tier B2B media