The Happy Protein

Global Shrimp Council

Social Media Food & Beverage Digital & Influence

To elevate awareness, interest, and preference for shrimp protein in priority international markets including US, France, Spain we generated broad media exposure and engagement from both BTB and BTC targets.

We manage an ongoing multilingual digital-first campaign combining influencer partnerships, paid media, and interactive content.

By tailoring creative assets and messaging to each market, the campaign builds a unified yet culturally resonant conversation around the benefits of shrimp the Happy Protein.

plateforms launched

7 320

follower growth

48,7 million

impressions