Hopscotch Sport
France

Xbox FC

Xbox
Activation Social Media Tech Sport
In partnership with the French Football Federation, Xbox has launched the Xbox FC program to support amateur football in France, promoting values such as inclusion and diversity.

The XBOX FC program focused on renovating the changing rooms and community spaces of selected amateur clubs.

The goal was to transform these infrastructures to provide an optimal environment for the development of young talent.

Following a social media campaign, more than 1,000 applications were received, and six clubs were chosen to benefit from this support.

Through this program, Xbox combines its passion for soccer with the world of video games, forging a strong and lasting link between these two fields.

7,5 million
impressions
4,3 million
reach
141 000
engagements
1 000
clubs registered for the program

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