Monaco: A Different Vision of Business

Montecarlo Tourism Board

Tourism Public relations & Public affairs Events

Far from its ultra-luxury and glamorous image, Monaco positions itself as a versatile, culturally rich, and accessible MICE destination (Meetings, Incentives, Conferencing, Exhibitions).

To capture the MICE market in northern and central Italy, we orchestrated an exclusive two-day event blending Michelin-starred gastronomy, automotive passion, and cultural immersion in the heart of Monaco.

In close partnership with four prestigious hotels (SBM, Columbus Hotel Monte-Carlo, Méridien Beach Plaza, and Fairmont Monte-Carlo), we hosted an exclusive event for a select group of MICE agencies and companies from northern and central Italy.

This unique experience highlighted three iconic facets of the Principality: its refined gastronomy, its exciting world of motorsport, and its rich cultural heritage.

The program offered a complete journey: a dinner at a Michelin-starred restaurant, an authentic visit to the local market, followed by a privileged tour of the Formula 1 Grand Prix Museum, a strong symbol of Monaco.

MICE agencies and companies from northern and central Italy

Hotel partners from Monaco