Paris La Défense Arena Rolex Paris Masters

Paris La Défense Arena

Press conference, launch Sport Entertainment Public relations & Public affairs

How to leverage the Rolex Paris Masters as a key driver of media visibility for Paris La Défense Arena?

Tennis Man during Rolex Master at Paris La Defense Arena

A comprehensive 360° PR campaign involving Paris La Défense Arena as well as the French Tennis Federation (FFT), initially aimed at raising awareness among French and international media about the arrival of the tournament in Europe’s largest indoor arena.
Subsequently, the objective is to offer them an immersive experience of the tournament, enabling them to discover the new features of the venue that enhance the competition, thereby illustrating this new era.
This campaign is structured around several key moments: a press conference, a media walkthrough prior to the event, and media invitations during the tournament.

Successful media coverage across a wide range of media outlets.

+ than 250

media contacts ahead of the event to build awareness around the tournament’s arrival

+ than 850

articles in top-tier media

+ than 15

broadcast interviews dedicated to the tournament’s move to the arena.